CLLCTV × BRAINY PIXEL × LIFESTONE MINISTRIES
We Built a Shopify Store.
But This One Comes With an Adventure.
Original animation. Biblical storytelling. Custom Shopify development. Meet TAGLife, a digital experience for children’s discipleship.
01 / The Story
What If a Website Felt Like
Entering the Story?
What happens when an animation studio, a ministry curriculum publisher, and a creative technology agency get together? Apparently, you end up building an online store with flying airships, original animated characters, worship music, and 52 weeks of children’s discipleship resources. And yes, somewhere in the middle of all that, people can actually buy something.
CLLCTV Agency partnered with Brainy Pixel Productions and LifeStone Ministries to bring TAGLife to life on Shopify. But the challenge wasn’t simply to sell curriculum. It was to create an immersive digital experience that captured the imagination, storytelling, and biblical foundation behind the product. After all, when your product is an adventure, your website probably shouldn’t look like a spreadsheet.
We wanted children to get excited about the adventure, parents to immediately recognize its value, and ministry leaders to easily find the resources they needed. The result was more than an online storefront. It was a digital experience designed to make discovering, exploring, and purchasing children’s discipleship curriculum feel like part of the adventure itself.
02 / The Creative
Hand-Drawn Characters.
Real Artists. No AI.
One of the things we love most about TAGLife is its original artwork. The characters, imaginative worlds, and animated storytelling were brought to life by the artists at Brainy Pixel Productions. Our job at CLLCTV was to take that creativity beyond the screen and turn it into a fully functional digital experience, using layered artwork, custom Shopify sections, subtle animation, and responsive design to make the entire website feel alive.
We weren’t interested in building another ordinary product catalog. We wanted the website to become an extension of the story itself, where creativity and technology work together to make the experience as engaging as the curriculum behind it.
03 / Behind the Experience
Behind the Animation Is
Some Serious Technology.
Beautiful design is only half the equation. Behind TAGLife is a custom Shopify experience built to help churches discover curriculum, explore products, access teaching materials, and stay connected. At CLLCTV, we believe great digital experiences should do more than look impressive. They should solve real problems, simplify workflows, and create opportunities for growth.
We developed custom Shopify Liquid sections, flexible content blocks, responsive layouts, and curriculum presentation tools that make the storefront easy to navigate and manage. From animated characters and layered artwork to interactive elements and digital resource delivery, every feature was designed to bring creativity and functionality together. Churches can explore the curriculum, access downloadable materials, and engage with resources through an experience that feels intuitive rather than complicated.
We also built a free-preview signup experience that connects product discovery with subscriber engagement, creating a natural pathway from initial interest to ongoing communication. The platform supports email marketing workflows through Constant Contact, with opportunities to explore additional integrations such as Mailchimp, Church Center, and other compatible CRM platforms.
And because a website shouldn’t become outdated the moment it launches, we designed TAGLife with flexibility in mind. Its custom architecture allows for future curriculum releases, new products, campaigns, and expanded resources without having to rebuild the entire experience.
The result is more than a Shopify store. It’s a connected digital platform bringing commerce, communication, interactive storytelling, and ministry resources together, built to serve today’s needs while creating room for what’s next.
04 / The Curriculum
What’s Included?
Quite a Bit, Actually.
TAGLife delivers a 52-week, Bible-centered discipleship adventure organized into four 13-week blocks. Each lesson brings Scripture to life through animated storytelling, original worship music, interactive activities, crafts, take-home materials, and practical leader guides. Our goal was to create an engaging, visually compelling digital experience that captures the imagination of kids and ministry leaders while ensuring the curriculum and teaching resources behind it are organized, accessible, and easy to use.
05 / The Customer Experience
Try Before You Buy.
It’s More Than an Offer.
One of our favorite additions to TAGLife is the free Week One experience, designed to give church leaders an opportunity to explore the curriculum before making a purchase. Rather than relying on product descriptions alone, we created an inviting, hands-on introduction that allows ministry teams to experience the lessons for themselves. A custom landing page connects the free preview with email signup and resource delivery, creating a natural pathway for ongoing communication, engagement, and relationship-building. The strategy is simple: build trust, demonstrate value, and give people the confidence to experience the product before asking them to invest in it.
06 / Under the Hood
Not Just Another Shopify Template.
Sometimes a great idea demands more than an off-the-shelf website theme. For TAGLife, we went beyond standard Shopify functionality to develop custom Liquid sections, flexible content blocks, tailored curriculum displays, interactive layouts, and unique digital experiences built around the brand’s creative vision. Rather than forcing the experience to fit within the limitations of a template, we customized the technology to support the way TAGLife looks, functions, and connects with its audience. Because great design and powerful functionality should work together, not compete with each other. The technology should empower the vision, not stand in its way.
07 / Measuring What Matters
Great Creative Is Good.
Measurable Results Are Better.
Launching a beautiful website is one thing, but understanding how people discover, interact with, and engage with it is just as important. With TAGLife, we’re bringing creative development, Shopify commerce, communication tools, and website analytics together to create a more connected digital experience. By tracking traffic, visitor behavior, engagement, and conversion opportunities, we can better understand what’s working, identify areas for improvement, and make informed decisions about what comes next. The goal isn’t simply to launch a great website, but to build a digital platform that continues to learn, adapt, and grow alongside the ministry.
The Launch Is Only the Beginning.
TAGLife recorded 13,645 online store visitors during the reporting period, including 6,086 visitors in October. But for us, the work doesn’t end when a website goes live. A successful digital experience is about more than attracting traffic. It’s about understanding how people discover the site, which resources capture their attention, how visitors engage with the content, and where opportunities exist to improve the customer journey. That’s why we bring creative development, marketing strategy, integrated communication, and analytics together, creating a connected approach that helps organizations make smarter decisions, strengthen engagement, and continue growing long after launch. Because great digital work isn’t just about what you build today, but what you learn and improve tomorrow.