An outlier is an observation that lies an abnormal distance from other values in a random sample from a population. In a sense, this definition leaves it up to the analyst (or a consensus process) to decide what will be considered abnormal. Before abnormal observations can be singled out, it is necessary to characterize normal observations.
Had the privilege to connect with Stephen Estes and Lauren Wallack-Estes from #atx and #la recently and learn about their success in helping already successful companies grab attention in the main stream media and literally propel to a greater market position through the process of finding and connecting their outlier.
They are smart to not give away this process and clients. If you are curious what might be hiding within your organization and where might there be an existing flame ignited by fresh fuel? Connect with this insightful and ingenious PR agency. Outlier Partners.
Brand, style & direction provided by Lund Agency. See more brand, campaign and interface work.
The Collective Agency : : Marketing, Creative & Innovation for Faith-Based Impact 