Category: Egypt

Localizing The Chosen for 195 Countries, now for Arabic-speaking nations

The Chosen is more than a TV series; it’s a movement. With its universal message of hope, love, and redemption, the show has resonated with millions around the world. But our mission doesn’t stop there. Over the next ten years, I am leading efforts to multiply and extend the reach of The Chosen to 195 countries, ensuring that its impact transcends languages, cultures, and borders.

This ambitious vision requires a deep commitment to localizing not just the content but the entire brand experience. From Arabic-speaking audiences in the Middle East to English-speaking viewers in the United Kingdom, every piece of creative work—from branded engagement decks to audience interaction strategies—is tailored to reflect cultural nuances and resonate with local contexts.

If you haven’t seen the TV series yet, in English or one of the released 77 languages (so far), you can watch online or on The Chosen App.

The Power of Localized Branding Localization is more than translation. It’s about creating an authentic connection with the audience by understanding their values, preferences, and traditions. For The Chosen, this means:

• Adapting visual and verbal branding to reflect regional aesthetics and idioms.
• Crafting engagement strategies that align with cultural values and communication styles.
• Partnering with local organizations to amplify distribution and engagement.

Spotlight: Arabic Localization One of the most compelling examples of our localization work lies in the Arabic-speaking regions. For these audiences, engagement must consider:

• Cultural Imagery: Utilizing patterns, colors, and design elements inspired by Middle Eastern art and architecture.
• Language Nuance: Employing Arabic calligraphy and carefully crafted phrases that convey the depth and beauty of the message.
• Community Focus: Highlighting partnerships with regional broadcasters and influencers to foster trust and credibility.

These decks not only serve as presentation tools but also as symbols of our commitment to respecting and celebrating the cultural heritage of these audiences.
Our work today lays the foundation for a decade-long journey. By 2034, we aim to

• Reach a billion people across the globe.
• Build partnerships with broadcasters and platforms in every country.
• Create a fully localized app experience for The Chosen in every major language.
• Inspire a global community of believers who feel seen and connected through the stories of The Chosen.

Multiplying and extending the brand of The Chosen across 195 countries is a monumental task, but it’s one fueled by purpose and passion. With each localized engagement deck, each partnership, and each new viewer, we take a step closer to uniting the world through stories that matter. Together, we are building a legacy of connection, faith, and hope—one country at a time.

Stay tuned for updates as we continue this incredible journey. cllctv.org/portfolio.

And bonus, while we shared The Chosen TV in Arabic, I got to hang with Jordan Walker Ross, Actor for Little James in the series.