When ministry leaders talk about “momentum,” they usually mean gradual growth measured in small increments over time. What is happening right now with 33 The Series: Authentic Manhood on the Good Feed Media App is something altogether different. It is not incremental. It is exponential. In the last 30 days alone, the platform recorded more than 910 visits, representing a 65 percent month-over-month increase, capped by a single-day surge of 273 users. In business analytics, that pattern signals breakout demand. In ministry, it signals something even more significant: spiritual hunger. Men are not casually browsing. They are actively searching for direction, clarity, and purpose—and they are finding it here.
What makes this surge remarkable is that it is forming around content that refuses to water down its message. At a time when many faith-based platforms soften language to broaden appeal, 33 The Series is moving in the opposite direction. It is unapologetically biblical, deeply relational, and relentlessly focused on transformation. And it is being offered free.
A Market Gap Men Didn’t Know How to Name
For decades, churches have quietly wrestled with the same challenge. Men attend sporadically, engage superficially, and often disengage quietly. Programs multiply, calendars fill, and yet deep spiritual formation remains elusive. Leaders sense the gap, but struggle to define it. 33 The Series addresses that gap directly by naming what many men have felt but never articulated: confusion about identity, isolation in leadership, unresolved wounds, and the pressure to perform rather than become.
Rather than offering motivational talks or surface-level devotionals, the series provides a structured journey rooted in Scripture, centered on Christ’s life, and reinforced through community. It invites men to confront their stories, their patterns, and their responsibilities in light of God’s design. The result is not passive consumption, but active participation. Engagement becomes commitment. Attendance becomes brotherhood. Information becomes formation.
The Trailblazer Behind the Momentum
Much of this movement traces back to Tierce Green, one of the central leaders behind 33 The Series. Long before digital platforms and national distribution, Tierce recognized the hunger among men for something deeper than weekly encouragement. He introduced the material at a men’s gathering in The Woodlands, Texas, not knowing whether it would resonate beyond that room. It did more than resonate. It ignited.
Men stayed after sessions. Conversations deepened. Confessions surfaced. Lives shifted. That early gathering became proof that this model worked—not because it was clever, but because it was honest. From that point forward, Tierce carried the message across regions and contexts, from Texas to Alaska, from small churches to international ministries. He never pursued visibility for its own sake. He pursued faithfulness. That consistency is why this moment is not a surprise to those who know the story. It is a culmination.
Why “Free” Is the Real Disruption
In most industries, premium content is protected behind paywalls. Ministries often follow the same model, relying on paid curricula and licensing systems to sustain operations. 33 The Series chose a different path. By releasing the full experience for free on Good Feed Media, the team removed the final barrier that often prevents adoption: cost.
This decision fundamentally changed the trajectory of the movement. Pastors no longer needed budget approvals. Small churches no longer felt excluded. Prison ministries, military chaplains, and rural congregations gained immediate access. The message spread not through advertising, but through trust. Leaders shared it with leaders. Groups replicated it organically. What emerged was not a campaign, but a network of transformed communities.
Proof on the Ground: Lives, Not Likes
The credibility of 33 The Series does not rest on social media metrics or promotional endorsements. It rests on testimonies. Military chaplains have described seeing men rediscover their identity as sons of God and leaders in their families. Prison ministry leaders report inmates placing their faith in Christ and reconciling with estranged relatives. Pastors recount men stepping into service, reconciliation, and discipleship for the first time in years.
These stories are not isolated. They are consistent across environments. The program works in churches, prisons, bases, and neighborhoods because it addresses universal needs with eternal truth. It does not merely inspire. It restores.
A Personal Measure of Impact
For me, this story is deeply personal. When I entered my first Authentic Manhood session, I was carrying emotional and spiritual weight that had accumulated over years—family wounds, marital trials, and the devastating loss of our son Colby to cancer at age three. Grief does not announce itself. It embeds itself. It reshapes how a man sees himself, his relationships, and his future.
I did not walk into that room looking for a curriculum. I walked in looking for direction. What I found was clarity. Over time, I learned that much of what I was carrying was never mine to bear. Through Scripture, community, and honest conversation, I learned how to release burdens and reclaim identity. Twenty years later, I can say without hesitation that I found peace, brotherhood, and authenticity through this journey. I became comfortable in my own skin—not through self-confidence, but through surrender.
That transformation redirected my life. God used it to expand my vision far beyond what I had planned. I remain grateful.
The Business Case for Spiritual Formation
From a leadership and innovation perspective, 33 The Series represents a rare achievement: scalable transformation without theological compromise. It combines clear doctrine, repeatable structure, digital accessibility, and relational accountability. Most faith-based content succeeds at information delivery. Few succeed at long-term formation. This succeeds because it integrates content with community and conviction with consistency.
In organizational terms, it is a system, not a product. It produces leaders, not consumers. That is why adoption continues to accelerate. It solves a real problem with a durable solution.
A Global Runway
With digital distribution and free access, 33 The Series is now positioned for organic global expansion. It does not depend on celebrity endorsements or centralized marketing campaigns. It spreads through testimony and trust. Men invite other men. Leaders equip other leaders. Churches replicate what works. This is how movements have always grown—quietly, relationally, and powerfully.
As translations increase and international partnerships expand, the reach will continue to multiply. The infrastructure is in place. The demand is evident. The momentum is sustainable.
The Bottom Line
In a culture confused about masculinity, skeptical of authority, and hungry for meaning, 33 The Series: Authentic Manhood offers clarity rooted in Christ. The data confirms momentum. The leadership confirms integrity. The testimonies confirm transformation. And the strategy—free, faithful, and focused—confirms wisdom.
This is not merely a successful release. It is a signal that men are ready to engage deeply with God, with one another, and with their calling. Churches are ready to lead them. And the future of discipleship among men is being quietly reshaped.
Access the series and learn more:
TierceGreen.com/33TheSeries
Side note: The announcement of 33 The Series crashed the server and site momentarily. Too many concurrent users. Awesome – not awesome but have to celebrate it either way.
The Collective Agency : : Marketing, Creative & Innovation for Faith-Based Impact 