“It’s easy to talk about innovation in theory; it’s another thing entirely to see it change lives at the edge of the map.”

Every decade redefines what leadership looks like.
In the early 2000s, it was about efficiency.
In the 2010s, it was about scale.
Now — it’s about alignment.

Alignment between technology and trust.
Between mission and marketplace.
Between what we build and why we build it.

After 25 years leading communications, marketing, and digital strategy across nonprofit and corporate sectors — from SpaceX Starlink broadband projects to The Chosen’s global distribution in 195 countries — I’ve seen one truth repeat itself: Innovation without purpose is just noise.

Where Tech Meets Transformation

I’ve worked with ministries, universities, and high-growth organizations that all asked the same question in different ways:
“How do we use digital tools not just to grow — but to change lives?”

The answer isn’t another platform or campaign.
It’s a mindset shift — from “marketing systems” to “mission ecosystems.”

Technology becomes transformational when it:

• Extends the reach of truth and trust.
• Connects communities beyond geography.
• Measures impact without losing authenticity.

When we lead innovation through that lens, analytics become insight, automation becomes empathy, and digital becomes deeply human.

Personal Reflection: Serving with KALI and SpaceX Starlink

It’s hard to describe what it feels like to witness transformation — not the kind that happens in a boardroom, but the kind that happens when technology meets human need at the ends of the earth.

Serving alongside the Kodiak Archipelago Leadership Institute (KALI) team was one of those rare seasons where mission, innovation, and community came together in perfect alignment. Together, we built sustainable hydroponic food systems that now provide year-round produce for remote Native Alaskan communities — places where fresh greens once had to be flown in by barge or small plane. Watching local elders harvest lettuce in January was more than a sustainability project; it was a glimpse of redemption through innovation.

And then came one of those unforgettable moments — the day we hopped on a call with Matt Dunn and the SpaceX Starlink team. The conversation was electric. We weren’t just talking bandwidth; we were talking about bridging isolation with connection — bringing high-speed broadband to communities that had long lived off the grid. It wasn’t about tech for tech’s sake. It was about students being able to learn online, clinics being able to reach patients, families being able to connect across vast, snow-covered miles.

That partnership between KALI and Starlink reminded me why I do what I do: to use innovation as a form of compassion — to turn bold ideas into practical tools that serve real people in real places.

To this day, I count those experiences among the most meaningful of my career — proof that when faith, ingenuity, and mission align, even the most remote corners of the world can be connected, nourished, and transformed.

Innovation with a Soul

I’m passionate about designing digital systems that serve people first — whether that’s an e-commerce platform that supports global discipleship, or a communications strategy that brings clarity during crisis.

Great innovation doesn’t just sell or scale — it redeems inefficiency and restores connection.
It’s what happens when design, data, and discipleship meet at the same table.

That’s the kind of innovation I’m building, and the kind of leadership I bring — part technologist, part storyteller, and fully committed to helping mission-driven organizations grow with integrity and purpose.

Because the next wave of innovation won’t be led by the loudest — it’ll be led by those who listen best, build wisely, and create what actually matters.