SOCIALS-SMOCIALS. Is it Really Important?

Posted on by larry.lundstrom in Animation, Design, Faith-Based Creative, Social Media Planning, The Chosen, The Church
“Today, evangelism is more effective on social media than almost anywhere else. It’s where people are watching, scrolling, searching for something real.” — Jonathan Roumie, actor and advocate for digital discipleship

The Kingdom is Streaming. If You’re Not There, You’re Not Everywhere.

The Chosen Facebook Reels

Let’s be honest—most church teams still treat social media like a glorified bulletin board. A Sunday morning echo chamber. A place to toss in an event reminder or a sunset Bible verse. And yet, something seismic is happening online. It’s not about selfies or filters anymore. It’s about faith movements, media-first ministries, and message-driven creators who are reaching the world—one swipe at a time.

Faith isn’t fading. It’s moving. And if you’re leading a mission, church, or creative initiative and still asking if “socials” are important, you’re missing the point.

The New Pulpit Isn’t a Platform, It’s a Feed.

Every generation had its tool: Gutenberg had the press. Billy Graham had radio and stadiums. This generation has the algorithm. And while it might seem chaotic, it’s also wildly powerful—if you know how to harness it.

Take a cue from BrainyPixel.com, an animation studio turning Bible stories into binge-worthy content that Gen Alpha actually asks to watch. Or look at what we’re building at CLLCTV.org—strategic campaigns, story-driven social drops, and digital experiences that don’t just broadcast faith, but invite people into it.

Fresh Life Church with Levi Lusko, Photo Gallery

This isn’t marketing. It’s missionary strategy for a globalized, decentralized, digitized world. And it works.

Here’s What the Best Faith-Based Innovators Know:

  • You can’t buy attention. You earn it with storytelling.
  • Short-form isn’t shallow—it’s surgical.
  • Authenticity wins. Always.
  • Memes matter. So do motion graphics.
  • And your 10-minute sermon clip? Too long. Cut it into four.

At CLLCTV, we don’t do cute captions. We craft cultural bridges. We don’t just post—we position your message where hearts are scrolling and algorithms are watching. We’ve seen it firsthand: ministry impact multiplies when leaders stop treating social media like an afterthought—and start leading there.

The Assignment Hasn’t Changed. Just the Medium.

Jesus still changes lives. But today, His stories need to be optimized for vertical video. His people need to speak in the native tongue of TikTok, Reels, Shorts, and swipe culture. If Paul had Instagram, you better believe he would’ve used it.

The Gospel doesn’t need to be dressed up. But it does need to show up.

So yeah… socials-smocials? Actually, yes. Really important.

Ready to stop posting and start reaching?
We’ve got a custom social engagement plan tee-up and waiting, just for you.
Let’s talk strategy.
Let’s bring the Gospel to every feed, every screen, everywhere.

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