Picture this.
Chuck Norris mid-roundhouse. Elvis-style black velvet background. Somewhere between kitsch and cosmic calling. That’s the vibe I keep imagining for our next SXSW setup in Austin. A poster that says: “You don’t have to kick the devil in the face… but it helps.” BTW, the painting is not real, but the book on the coffee table, very much is.
I know, it sounds wild. But that oddball sense of humor? That’s kind of how this whole story began. Feature recently in the Voyage Austin Magazine.
Back in the late ’90s, Myra and I were just trying to make rent and get something off the ground. No roadmap. No investors. Just an accidental agency born out of one shocking meeting and a truckload of grit. Optimedia was our first baby. I ended up buying the .com from a guy in Russia and, years later, selling the IP to Publicis UK. But that was just the prelude.
We’ve since worked with global brands, high-stakes ventures, and Kingdom-minded ministries. From Chuck Norris book projects (yes, really) to building seven multisite churches across Texas, Florida, and California. And then came what we now call CLLCTV—a purpose-built creative and strategy group for organizations that actually want to matter.
This time, it wasn’t an accident. It was a conviction.
We launched CLLCTV (pronounced “collective”) with a different posture. Not just as another branding firm, but as a team of deeply rooted creatives, thinkers, and builders. We work across faith and business—what some call marketplace ministry. We just call it living on mission.
Here’s what we’ve done lately:
- Helped launch The Chosen to 194 countries through grassroots strategy with Come and See Foundation.
- Wrote pitch decks for Chime, SpaceX StarLink, and more—serving as C-suite whisperers when no one else could break through.
- Built platforms that helped raise over $160 million in donor development.
- Rolled out sustainable food systems + satellite internet in remote Alaska with StarLink and KALI.
- Shaped digital media ecosystems, podcasts, and content that now reach millions.
Some days, we’re sketching a brand strategy for a startup in Silicon Valley. Other days, we’re sitting across from a pastor who’s just trying to reach his city more effectively.
We don’t wear suits much. We don’t pitch jargon. But we show up, ask bold questions, and help clients find what’s truly worth saying—and who it’s really for.
At the center of it all?
Myra and me. And a solid roster of venture-capital investors, faith-based-entrepreneurs, bleeding-edge developers and legit original creative designers who are killer-market-proven and kingdom-minded.
Still dreaming. Still failing forward. Still laughing at the fact that she once barrel-raced professionally on a horse named Rosie, and now ramping back on with TR Frosty Angel Pine. (Seriously. Look it up.) And still waking up each morning asking:
What’s in our hands today—and how can we use it to make somebody else’s load lighter? And maybe most important, “What on His heart?”. Let’s do that.
CLLCTV is our way of giving back.
Of multiplying our calling.
And of proving that black velvet Chuck Norris posters aren’t the weirdest way to start a legacy.
Want in?
We’re not for everyone. But if you’re mission-minded, market-savvy, and looking to make your message actually matter—we might just be for you.
The Collective Agency : : Marketing, Creative & Innovation for Faith-Based Impact 